Embrace Colour In 2017 – Creating the perfect palette By Melissa Davis

Melissa Davis - How to Design Like a Parisian

Embrace Colour In 2017 – Creating the perfect palette

By Melissa Davis – November 18, 2016


Colour is arguably the most powerful element in a design scheme.  I’ve studied colour and the psychological affects in much detail.  The advertising industry, out of necessity has championed the topic and perusing any number of articles on the subject helps add a bit of science behind the selection process. Remarkably 90% of an assessment for trying out a product is made by colour alone. Imagine how that notion is translated into interior design.

Whether my clients fancy a trendy colour scheme or timeless palette, I pull it together with the same arsenal of information.  I promise finding the perfect white is not the elusive unicorn us pros claim it to be.  Here are my top tips and kernels of advice to help you venture to the paint wand with confidence.


1. Understanding the effects by colour 

Red  (warm)-  Has a physical effect, raising blood pressure and respiration rates.
Enhances human metabolism which is why we often see it used in dining spaces.
Brighter: more energetic Darker shades: powerful and elegant.


Orange (warm)- Vibrant and energetic, friendly, inviting
Muted forms, are associated with the earth and with autumn.
Association with changing seasons: can represent change and movement in general.
Associated with the fruit: health and vitality.


Yellow (warm)- Brightest, most energizing of the warm colors.
Bright yellow: sense of happiness and cheerfulness.
Light yellows: more calm feeling of happiness than bright yellows.
Dark & gold-hued: can look antique, have sense of permanence.


Blue (cool) – Light: relaxed and calming.
Bright: energizing and refreshing.
Dark: strength and reliability


Green (cool) – Easiest colour for the eye to look at. Has a balancing, harmonizing effect.
Brighter: energizing, vibrant
Dark: most stable representative of affluence.


Purple (cool)Associated with royalty, creativity & imagination.
Attributes of both red and blue.
Dark: sense wealth and luxury.
Light: softer associated with spring and romance.


2. Undertones and Mass Tones

What you see at first glance is the color’s mass tone, but what is less obvious is the color’s undertone. Use undertone to skillfully emphasize or downplay elements within a home. For example a beige with a red undertone will create a harmonious palette when used with other warm and red tones, but will highlight those with cool undertones like greens and blues when used together.


3. Palette Messaging

Historic and Neutral Palettes
Muted, rich, and muddied tones.
Depth and strength that speak to permanence.
Association with a history of success.
Offer a feeling of trust and comfort in consistency. 


White and Grey
Clean white or grey palettes feel orderly.
Very peaceful like that of an art gallery.
Nothing can be concealed and the space must be used efficiently to maintain and guest will relate to that message.


Pop of Colour
Obvious colour applications apply a definitive date stamp.
In motion, change and evolve: reinforce with use of current colours.
Youth gravitate toward the most current of everything, colour is a powerful way to demonstrate that.

 Be brave and embrace some colour in 2017 into your own home. Check out the amazing new fabric textures and colours from Alendel Fabrics




Toronto-based celebrity designer and contractor Melissa Davis, is known for her appearances, creative design and reno work produced for various HGTV shows. Her work has been profiled nationally in print publications.  With almost two decades of reno & design experience her firm continues to service clientele throughout Ontario & GTA, specializing in value-adding ROI and resale consultations www.melissadavis.com @melissadavis

COVID-19 UPDATEAlendel Fabrics' Latest COVID-19 Update 3/25/20

Alendel with Interior Inspiration (white) with blue line

Alendel will resume shipping as of Thursday, March 26th 

Dear Alendel Customers 

As we continue to navigate COVID-19 together, I want to be sure we continue to be transparent in our communication as the situation is changing daily.  

In the past 24 hours, we have received many calls from customers that either currently manufacture or started to manufacture for essential businesses asking if we can make exceptions to ship. 

While we remain committed to customer and employee safety; we have been in contact with authorities to assist in assessing our situation based off facts and science; defined principally by the expert guidance provided by the Centers for Disease Control and Prevention (CDC) as well as the Public Health Agency of Canada (PHAC) and local Government. 

As a partner in this fight together, Alendel Fabrics will re-open its warehouse and shipping departments as of tomorrow, Thursday, March 26th with social distancing best practices already in place while other departments continue to work from home. 

For safety, the Alendel showroom and local pickups will remain unavailable until further notice.  

As a reminder, The Alendel Customer Portal (alendel.com) is a great tool that enables you to place orders, check stock & pricing 24/7. Memo samples can be ordered directly from our website at alendel.com. Should you require additional assistance our customer service team is also available by phone and will continue to answer questions and accept orders over the phone, by fax, and by email. 

Through this challenging time, our top priority remains the health and safety of our employees, customers, and communities. 

We are proud of our team of employees and partners, who have continued to remain focused, committed and resilient. 


Vince Lo Curto 
Chief Executive Officer 
Alendel Fabrics Limited